Top FIFA's salesman insists that they will reach their goal of $5.66 billion in income in the pre and current World Cup time from 2015-2018. How could this be possible when Italy had a broadcasting deal of tens of millions, and they need to find four new North American sponsors in light of Panama qualifying over the USA. As of November 30th, 2017 FIFA had only sold one in 20 sponsor slots worldwide, the one being from a bank host in Russia for some $4 million. There comes a fine line though to when FIFA will try to fill their sponsor slots, and becoming to cheap and settling. All of this comes on top of corruption investigations involving FIFA as well as uncertainty for 2022 involving prosecution, falling oil prices, sanctions on Russian business man, and a surplus of issues with the next host location Qatar. So what can FIFA do?
For one thing, they don't need to do much. The World Cup is the world's most watched sports event. On top of that despite USA not qualifying, they struck a deal six years ago with Fox, Telemundo, and BeIN Sports which has cushioned FIFA for this world cup. (Don't count your eggs before they hatch USA). According to FIFA Europe is no longer the high priority, only because of the technological advances in the USA, Asia, and the Middle East. Le Floc'h employee on World Cup 2000 sales and ISL agency who says, "We are going to be more tuned to the digital era, to be more technological".
For one thing, they don't need to do much. The World Cup is the world's most watched sports event. On top of that despite USA not qualifying, they struck a deal six years ago with Fox, Telemundo, and BeIN Sports which has cushioned FIFA for this world cup. (Don't count your eggs before they hatch USA). According to FIFA Europe is no longer the high priority, only because of the technological advances in the USA, Asia, and the Middle East. Le Floc'h employee on World Cup 2000 sales and ISL agency who says, "We are going to be more tuned to the digital era, to be more technological".
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